Instructional Material for Design

Explore our top or latest blogs for design inspiration.

Recent blog posts
The Von Restorff Effect: Standing Out in Design

design

The Von Restorff Effect: Standing Out in Design

Discover how the Von Restorff Effect can make your brand unforgettable by leveraging the power of contrast. Learn practical tips to apply this design principle and avoid common pitfalls.

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oscar-davila

• 5 min.

The Ruler: The Power of Control in Branding

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The Ruler: The Power of Control in Branding

Explore the commanding presence of Ruler brands—those iconic companies that lead through authority, excellence, and unwavering quality.

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oscar-davila

• 5 min.

The Magician: The Alchemy of Transformation in Branding

design

The Magician: The Alchemy of Transformation in Branding

Explore how the Magician archetype can transform your brand into a creator of wonder and possibility. Learn the design principles behind brands that don't just solve problems—they create magic.

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oscar-davila

• 5 min.

The Sage: The Power of Wisdom in Branding

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The Sage: The Power of Wisdom in Branding

Continuing our exploration of Jung's archetypes in branding, this article examines how The Sage archetype builds brand identity through wisdom, clarity, and intellectual authority. Discover how companies like Google, Wikipedia, and The Economist translate knowledge into powerful visual systems that transform how audiences engage with information.

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oscar-davila

• 5 min.

The Jester: The Power of Playfulness in Branding

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The Jester: The Power of Playfulness in Branding

Exploring how the Jester archetype transforms brands through strategic playfulness and humor. Discover how brands like Old Spice use playfulness to create powerful emotional connections and stand out in crowded markets.

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oscar-davila

• 5 min.

The Creator: The Power of Innovation in Branding

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The Creator: The Power of Innovation in Branding

Explore how Creator brands like LEGO, Apple, and Adobe harness the power of innovation to transform categories and build meaningful connections. This deep dive into Jung's Creator archetype reveals the strategic design elements that elevate brands from market players to visionary forces.

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oscar-davila

• 6 min.

The Lover: The Power of Emotional Connection in Branding

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The Lover: The Power of Emotional Connection in Branding

Explore how brands like Godiva and Tiffany leverage the Lover archetype to create powerful emotional connections through purposeful design. Discover the psychological principles and visual strategies that transform products into objects of desire.

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oscar-davila

• 6 min.

The Rebel: The Power of Disruption in Branding

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The Rebel: The Power of Disruption in Branding

The latest installment in my Jung Archetypes in Branding series examines The Rebel—brands that thrive by challenging conventions through strategic design choices. Discover how companies like Harley-Davidson and Apple have crafted visual systems that transform disruption into lasting brand equity, and explore the design principles that communicate authentic rebellion in today's marketplace.

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oscar-davila

• 5 min.

The Explorer: The Power of Adventure in Branding 

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The Explorer: The Power of Adventure in Branding 

Explore how the psychology of discovery adventure translates into intentional design systems for brands that embody the Explorer archetype. Learn how typography, color theory, and spatial dynamics create powerful visual identities that resonate with horizon-seekers.

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oscar-davila

• 2 min.

The Caregiver: The Power of Compassion in Branding

design

The Caregiver: The Power of Compassion in Branding

Discover how Caregiver brands foster trust, compassion, and loyalty. From Volvo to Patagonia, explore the psychology, design elements, and best practices behind this nurturing archetype.

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oscar-davila

• 2 min.

The Hero: The Power of Bravery in Branding

design

The Hero: The Power of Bravery in Branding

Discover how Hero brands inspire action, resilience, and triumph. From Nike to Tesla, explore the psychology, design elements, and best practices behind this powerful archetype.

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oscar-davila

• 3 min.

The Everyman: The Power of Belonging in Branding

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The Everyman: The Power of Belonging in Branding

The Everyman brand archetype thrives on trust, authenticity, and community. In this article, I explore how successful brands embody this relatable identity through messaging, design, and audience connection.

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oscar-davila

• 6 min.

The Innocent: The Power of Simplicity in Branding

design

The Innocent: The Power of Simplicity in Branding

In a world filled with complexity and cynicism, some brands stand out by embracing simplicity, optimism, and authenticity. The Innocent archetype connects with audiences seeking trust, purity, and a return to the essentials. In this article, I explore how brands like Dove, TOMS, and Innocent Drinks successfully embody this archetype—building deep emotional connections through design, messaging, and purpose-driven storytelling.

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oscar-davila

• 2 min.